- Our business core
Develop Your Business in Tunisia and Regional Markets
We support international industrial companies in developing their business in Tunisia and regional markets, combining industrial expertise, market intelligence and strategic advisory to assess opportunities, facilitate market access and develop valuable commercial and industrial relationships.
“Success in business isn’t about having all the answers—it’s about asking the right questions, making informed decisions, and executing with discipline.”
M.A NAKTI
Founder & Managing Director
- Why we are different
From Industrial Understanding to Business Development
We adapt our approach to each company, product, solution and market. We combine industrial expertise, market intelligence and strategic advisory to define the right priorities, positioning and market-access strategy, then translate them into concrete business development actions.
We operate directly in Tunisia, the Maghreb and the GCC. In other international markets, we work with local counterparts to develop an adapted strategy and shared operational plan.
- Strategic Growth
Where Industrial Expertise Meets Strategy and Business Development
Our multidisciplinary industrial expertise, market intelligence, strategic perspective and international experience enable us to understand complex technical environments, identify opportunities and turn them into focused development strategies and concrete business actions.
- Global Opportunities
Let’s Turn Industrial Expertise into New Opportunities
Whether you are an international industrial company looking to develop your business in Tunisia and regional markets, or a Tunisian company seeking to expand internationally, we are ready to discuss your objectives, challenges and opportunities.
Our engagements are tailored to each project, with flexible pricing based on the scope, duration and level of support required.
Identify and develop new business opportunities through market expansion, strategic partnerships, industrial business development, and market representation.
- Our Strategy
End-to-End Advisory & Business Development for Sustainable Growth
- FAQ Asked Questions
You have questions.
We have answers.
IndusRelay supports industrial companies in their business development and market access by combining technical expertise, strategic advisory, industrial marketing, and business development.
We support manufacturers, industrial companies, solution providers, EPC contractors, subcontractors, and technology companies across various industries, with particular expertise in products, equipment, and technical solutions.
Machinery, mechanical systems, industrial equipment and specialised technical solutions.
Yes. We can provide commercial representation, prospecting, customer and partner relationship development, and opportunity follow-up, according to a program defined together with the client.
Yes. We identify relevant prospects, establish contact, and qualify leads. Depending on the agreed program, we can also provide direct commercial follow-up.
Yes. IndusRelay can provide a technical sales team adapted to the product and target market, either for a transitional period or according to the program agreed with the client.
Yes. We can prepare and represent your company at a trade show or exhibition, either on a one-off basis or as part of a broader commercial development program.
Our approach is flexible and adapted to the product, market, and client's objectives. We define a strategy and action plan together with the client, which can evolve according to results and opportunities.
Our involvement may take the form of a one-off assignment, an ongoing support program, prospecting, marketing support, commercial representation, or strategic advisory.
Yes. We can design a purely marketing-focused plan adapted to the product, target audience, market, and budget.
It may include content and marketing material preparation, communication campaigns, broadcasting, distribution through available professional channels, as well as monitoring and adjustment of the actions undertaken.
Prospects, contacts, and opportunities are tracked through a CRM, enabling structured, day-to-day, and transparent management in accordance with the operational plan defined with the client.
Pricing depends on the agreed program, the product, the market, and the specific context of the assignment.
It is generally based on a combination of a fixed fee and a variable component linked to results or leads generated.
IndusRelay combines technical expertise, strategic advisory, industrial marketing, and business development.
Our experience of more than 30 years in an industrial environment, our knowledge of markets, and our international network also enable us to support export initiatives and the development of new business opportunities.
We begin by understanding your product, objectives, and target market. We then define the strategy, scope of intervention, and action plan together.
Once validated, we launch the agreed actions and ensure their ongoing follow-up.
Each collaboration is defined within a clear framework, taking into account the products, markets, and any potential conflicts of interest.
Commercial, technical, and strategic information is treated confidentially and can be covered by an NDA.